Office of Marketing and Communications
The Office of Marketing and Communications is composed of dynamic storytelling professionals dedicated to sharing the university’s distinctive Franciscan heritage, timeless core values and transformative education model to a wide range of internal and external audiences.
As dynamic problem solvers and campus partners the office leverages news and media relations, marketing, branding, photography, videography trademark and licensing, website and social media to help the university accomplish its strategic priorities.
Mission Statement: Through the execution of strategic, creative and collaborative initiatives, the Â鶹´«Ã½ Office of Marketing and Communications (OMC) advances the university’s mission through the curation, stewardship and elevation of the Â鶹´«Ã½ brand.
Meet the Team
Kristin Eck
Jon Fassnacht
Lynn Gano
Our Work:
State awards Redevelopment Capital Assistance Program (RACP) support for Â鶹´«Ã½â€™s American House
Funding strengthens community health partnership and expands experiential learning in downtown Reading
Central Penn. Business Journal, Lehigh Valley Business name Â鶹´«Ã½'s Giannini to Most Influential Leaders List
Organizations to honor the senior leader on Aug. 18 in Reading
Â鶹´«Ã½ students develop patent-pending nursing education technology, win regional business plan competition
Learn2Inject transforms classroom innovation into award-winning healthcare startup with support from the O'Pake Institute
National rankings and local recognition highlight Â鶹´«Ã½'s commitment to student success and values
University recognized by Colleges of Distinction, Money magazine and Berks County Living's People's Choice Awards
MSAT grad receives national recognition
Bridget Donachie MSAT '26 received the 2026 Bobby Gunn Student Leadership Award, a national recognition from the National Athletic Trainers’ Association Research and Education Foundation, at the 77th NATA Clinical Symposia & AT Expo ...
Firefighters museum enjoys revival thanks to O'Pake fellow
PHOTO: Bill Sheeler, from left, John Trimble, and Brody DeGroodt '24 MBA '25 at the Reading Area Firefighters Museum. In a way, the Reading Area Firefighters Museum was facing a three-alarm fire. It needed a strategic plan to keep the 16-year...
History major, an Air Force veteran, relishes in-person connections
Most adult students prefer the flexibility of online courses, which allow them to tailor learning to their schedules.Michael Barnwell ’26 sought the opposite, seeking the interaction he thrived on during 20 years in the U.S. Air Force.“I wanted th...
O'Pake Institute work helps MBA student stockpile experience for future career
In his years at Â鶹´«Ã½, Brody DeGroodt ’25 has had many rich experiences — four years as a baseball player, academic excellence that included the History Achievement Award at the Honors Convocation, and deep friendships.But perhaps th...
Â鶹´«Ã½ Magazine
Â鶹´«Ã½'s Office of Marketing and Communication produces Â鶹´«Ã½'s annual alumni magazine.